David
holds a BA (Econ) from the University of Manchester, an MSc in management
and business studies from the University of Warwick and a doctorate from
the University of Bradford.
He has worked in
marketing and sales for the TI group. Before working at Bradford, David
was senior lecturer in marketing at the University of Huddersfield.
He has held visiting appointments at the universities of Aston, Lancaster,
Loughborough and Warwick, in the UK, and the Victoria University of
Wellington, New Zealand.
He was appointed
special advisor to the Research Assessment Exercise panel that rates
research output from business and management schools. David also has
served on the editorial boards of the International Journal of Research
in Marketing, Journal of Personal Selling and Sales Management,
European Journal of Marketing and the Journal of Marketing Management.
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Teaching:
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David
currently specialises in executive teaching and has taught courses for managers
from such international companies as Allied Domecq. the BBC, BP, Bass, Croda
International, Kalamazoo, Royal and Sun Alliance, Rolls Royce and Rio Tinto.
In support of teaching,
David has written Principles and Practice of Marketing (McGraw-Hill),
co-authored Selling and Sales Management (Pearson) and co-authored
Foundations of Marketing (McGraw-Hill)
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Research
interests:
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David's specialisms
are in marketing information provision, sales management and pricing.
He is currently involved in research projects investigating marketing
information systems design, sales and marketing relations, and factors
linked to successful pricing strategies.
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Publications:
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Recent research has
been published in such journals as Strategic Management Journal,
Journal of Business Research, Journal of Personal Selling and
Sales Management, and European Journal of Marketing.
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